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The Ultimate Guide To Wedding Planning Packages

create profitable signature planning packages

After 12 years of serving wedding planning clients, I've perfected how to package your planning services. Learn my framework for what should be included in your packaged planning services for Full Service Planning and Design, Partial Wedding Planning, and Month of Coordination.


planning package swipe file

30-day marketing plan



most popular

Ready to revamp your wedding planning packages to make them more profitable?

It's the question most wedding planners ask–what should be in my planning packages? Inside this Playbook, I'm giving you my secret framework for positioning your services, creating your planning packages, adjusting your pricing, and increasing your value per customer.Inside this Playbook, I walk you through each phase and by the end you will:

  • Create signature planning services that sell using my signature framework
  • Know exactly what to include for full service planning and design, partial planning, and month of coordination
  • Feel confident in the packages and services you offer
  • Understand how to price your services using my formula
  • Stop giving your clients *everything* – all your time, energy, focus, and services – and instead give them what they need (with the option to buy what they want)
  • Diversify your revenue with a la carte options
  • Use our swipe file to list out your services in brochures and sales decks


all our business playbooks come with:

Built in Strategy

These Playbooks have 15 years worth of strategy built into each juicy page. Skip making costly mistakes in your business and learn directly from a wedding industry OG.

Marketing Plans

When you purchase one of our Playbook items, you'll get a 30-day marketing plan for your wedding biz, including four blog post topics and a social media calendar.

Done-4-U Content

All our shop items take the guesswork of how to do something in your business. Enjoy extra perks, like plug n' play templates and swipe files.

"After reading this Playbook I realized how many services I was just giving away for free. I was doing a ton of extra work and not getting paid for it."

Reno Tahoe Enchanted Events

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Wedding Day Staffing Formula for Wedding Planners

Cultivate the wedding day A-Team and learn how to build up your staff.

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The New Client Onboarding Experience

Kick start the first 30-days of wedding planning with this onboarding process.

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The Ultimate Guide To Wedding Design

Learn how to design high-end weddings like a badass.

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that's me looking profesh

Hi there! I’m Candice–your new tell it like it is business BFF.

I'm also a business coach, skincare junkie, and Bravo-holic living my best life on an island in the Caribbean. When I'm not binge-watching housewives or trying to keep my wrinkles at bay, you'll find me helping women in the wedding industry grow their business to new heights.

I've been mentoring wedding industry entrepreneurs for over 10 years, mostly while I was growing my renowned wedding planning & design company.

In 2019, I sold my 6-figure business so I could help you build the kind of business that you want.